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07 August 2020 Volume 11 Issue No:29
  MAM | Marketing  
  Hotel industry realigns marketing strategies to manage empty rooms  
  Undoubtedly, the hospitality industry is one of the worst hit due to Covid2019. Though the government has lifted major restrictions in various Unlock phases, there has been no significant improvement in the footfall of customers. Small guest houses are on the verge of closing down.  
  Read More...  
  MAM | Marketing  
  Tourism Australia expects staycations to pick up  
  Since the announcement of various unlock phases, business and economic activities have gradually resumed. However, the future is still uncertain for the tourism industry. In a bid to stay afloat amid Covid2019, the travel industry is seeking new ways to engage customers.  
  Read More...  
  MAM | Podcasts  
  Media Minds 2 | Want to be an Indian network that travels the world: Suveer Bajaj, Pratik Gupta  
  Starting a digital agency at the young age of 19 and over a dozen years later transforming into a full-fledged integrated creative and tech solution-providing network has made FoxyMoron and Zoo Media co-founders Suveer Bajaj and Pratik Gupta wise beyond their ages.  
  Read More...  
  MAM | Marketing  
  DMart is most preferred brand for grocery: Kantar CX+ report  
  In today's experience era, majority of CEOs believe customer centricity is essential for driving business growth. However, there is still a big gap between ambition and reality. While nearly all CEOs in India see the need to become customer-centric.  
  Read More...  
Press Releases
» HDFC Life's New Campaign Aims to Create Awareness on Term Insurance Plans
» The tale of 'The Invisible Man' whose presence meant death, featuring Detective Boomrah
» IndiaFirst Life elevates Dr. Poonam Tandon as the Chief Investment Officer
» ZEE Keralam introduces SaReGaMaPa Keralam stickers, viewers show their support to their favourite contestants
More News From Indian Television
Discovery Plus celebrates 15 Aug with new episodes of 'Tales of Valour'
Discovery Plus has strengthened its offering in the armed forces-led content by dropping new episodes of Tales of Valour in the month of August.................................................................... Read More...
Sports becomes top gainer in Chrome DM week 30
Sports genre has become the top gainer in week 30, 2020 of Chrome Data Analytics and Media data. The genre grew by 8.20 per cent. In this genre, DD Sports gained highest OTS with 96.6 per cent in all India 1 lakh+ market................................................................... Read More...
Market sentiments, ad volumes to go up with Onam's marquee virtual conclave exploring the scope of growth in Kerala ad market during the upcoming festive season, starting Onam, "The Comeback of Kerala: Onam Returns" wrapped up Wednesday noon with an impressive lineup of speakers sharing their deep insights into the market........................................................ Read More...
More News From India
»   ProDot appoints Rajat Kapoor as brand ambassador
»   Mint ChocOn TVC shows the idea of date with a clueless couple
    Source: ET Brandequity
»   Brand endorsement business  sees churn
»   Setback for BCCI as Vivo pulls out of IPL in wake of backlash
    Source: Live Mint
»   Hindi news genre leads the news advertising charts with 32% share of ad volumes in July: TAM AdEx
    Source: Financial Express
»   Agenda and Reading List: Discussions on Non Personal Data; Aug 6 and 7 #Ad
    Source: Medianama
»   Google's $2.1 billion Fitbit deal hits roadblock as EU opens probe
    Source: BS
»   SC upholds termination of 8,882 ad-hoc teachers in Tripura
    Source: India TV News
»   DUTA writes to V-C over ad hoc teachers, salaries
    Source: The Hindu
»   Kerala boy's one-liner wins internet, features in ad and COVID-19 awareness poster
    Source: Indian Express
»   Facebook bars pro-Trump PAC from advertising, citing repeated false posts
    Source: Reuters
»   U.S. presidential campaign: Joe Biden launches new national ad aimed at Black Americans
    Source: ET
»   UK ITV's first-half earnings drop 50% after COVID-19 hits advertising
    Source: News18
»   DU ad hoc teachers worried about renewal of contracts amid Covid pandemic
    Source: Hindustan Times
More National News
»   ViacomCBS Takes Q2 Advertising Hit But Manages To Beat Revenue Forecasts
    Source: Deadline
»   UK advertisers pulled more than EURO 1.1bn spend during Covid lockdown
    Source: The Guardian
»   Zuckerberg was right: Ad boycotts won't hurt Facebook that much
    Source: CNBC
»   'Building up a community first': Instagram Reels has little on offer for advertisers - for now
    Source: Digiday
»   Gannett and Tribune newspaper chains see subscriber growth amid plunging advertising.
    Source: NY Times
»   If advertising works, there's no way it doesn't contribute to obesity
    Source: The Drum
»   NBCU Plans Bid to Draw Wider Set of Advertisers to Sports
    Source: Variety
»   Trump Spanish-language ad equates progressives, socialists
    Source: The Hill
»   Interpublic Is Latest Ad Giant to Report Drop in Revenue
    Source: WSJ
»   How Machine Learning And Automation Give Brands A Boost In E-Commerce Advertising
    Source: Forbes
»   Trump campaign takes a brief pause on its TV advertising
    Source: Fox News
»   Audi drops 'suggestive' ad featuring young girl amid backlash
    Source: NY Post
»   NBC Begins Job Cuts, With Media Industry Reeling From Ad Losses
    Source: Bloomberg
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