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28 February2020 Volume 10 Issue No:15
  MAM | Marketing  
  UPI recorded transaction volume of 10.8 bn in 2019: Worldline India Digital Payments Report  
  In 2019, the four forms of online payments -- debit cards, credit cards, Immediate Payment Services (IMPS) and Unified Payments Interface (UPI), recorded a combined transactions volume of over 20 trillion and combined value of over Rs trillion, reveals the annual Worldline India Digital Payments Report.  
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  MAM | Marketing  
  Samsung is India's most desired brand; Sony TV fourth in the list  
  South Korean mobile brand Samsung has topped the list of TRA's Most Desired Brands 2020. The next spot is followed by Apple which has moved one rank up as compared to last year. Apple steadily climbed rank from 290 in the year 2015 to now being second.  
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  MAM | Marketing  
  Big Trunk Communications Bags Digital Mandate For H & R Johnson (India)  
  Big Trunk Communications has bagged the digital mandate for H & R Johnson (India). The association is primarily aimed at combining customer experience and process innovation to help the brand attain end-to-end digital transformation and win big in the growing digital marketing arena.  
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  MAM | Marketing  
  Hygiene brand Pee Safe partners with 'Thappad'  
  Pee Safe, India’s leading personal hygiene and wellness brand, has collaborated with the movie Thappad starring Taapsee Pannu. A video featuring Taapsee went live ahead of International Women’s Day 2020. It is trending as #BeSafewithPeeSafe on various social media platforms.  
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Press Releases
» INOX deploys Dolby Multichannel Amplifiers
» &pictures to air world television premiere of 'Mard Ko Dard Nahin Hota' on 29 Feb
» Rishi Khiani to step down from Ant Farm to build a startup in the Job-tech space
» Kurate Digital Consulting launches in Indian market
More News From Indian Television
Bombay High Court to hear TRAI's plea in NTO 2.0 case tomorrow
The Bombay High Court today heard the arguments of the broadcasters in their case against the Telecom Regulatory Authority of India (TRAI) for the New Tariff Order or NTO 2.0. The bench will hear pleas from the lawyers of TRAI tomorrow............... Read More...
The biggest focus area for Hotstar is big scale-big idea-high concept series: Gaurav Banerjee
Streamers in India are now bombarded with 'original' content on over-the-top (OTT) platforms. With so many shows, the only way to make a mark is by telling stories that matter and offering narratives in their comfort language.. ............ Read More...
Tata Sky launches new value-added service Tata Sky Hits
Tata Sky, leading content distribution and Pay TV platform, has launched its new value-added service Tata Sky Hits. Featuring a selection of some of the most popular, iconic and award-winning Hollywood television content from the 80s and 90s, Tata Sky Hits is all set to invoke nostalgia with this distinctive curation............... Read More...
More News From India
»   Zomato urges users to give in to food cravings in new television spot
»   Former ambassador to China Gautam Bambawale joins Ola
    Source: Live Mint
»   PepsiCo asks 'Naya Slice Itna Thick Kaise' in new brand campaign featuring Katrina Kaif
»   Inox to deploy Dolby multichannel amplifiers
    Source: ET Brand Equity
»   Whisper urges consumers to #KeepGirlsInSchool with its latest campaign
»   PepsiCo India: Summer season begins for beverages as Slice rolls out new ad
    Source: Financial Express
»   Realme names Salman Khan as brand ambassador
»   PayU India appoints country head for enterprise business
    Source: ET
»   Dentsu's shares slide to seven year lows on Olympics cancellation fears
    Source: Reuters
»   Google defeats conservative nonprofit's YouTube censorship appeal
    Source: Hindustan Times
»   PV Sindhu, Andhra Pradesh's brand ambassador against corruption
    Source: New Indian Express
More National News
»   Bacardi CMO: 'We're approaching briefs with how an ad sounds, versus how it looks'
»   Will Uber and Lyft's car-top ad pivot open a data gold mine?
    Source: The Drum
»   Connected TV Gets Bigger Share of Ads: Extreme Reach
»   Tegna Sells Stake in Premion Ad Unit to Gray
    Source: Broadcasting Cable
»   Obama to TV stations: Take down misleading Biden attack ad
»   Anti-Medicare for All ad campaign launches in South Carolina
    Source: Politico
»   NBCUniversal Opens New Local Ads Business for Streaming TV
    Source: WSJ
»   Bloomberg spends record $3.5M on ads in black media
    Source: NBC News
»   NBCUniversal Details New 'One Platform' Advertising Ahead Of Upfront
    Source: Fox News
»   Facebook to ban ads touting cures for coronavirus
    Source: Cnet
»   Condé Nast groups home-improvement content across brands for a new ad network
    Source: Digiday
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