Content Hub

Content Hub

Industry heads see huge headroom for growth across TV & digital in India

KOLKATA: At the Asia Video Industry Association’s (AVIA) recent Future of Video India conference, industry leaders remained upbeat about the potential for growth in India’s television landscape despite a painful 2020 which had seen a 25 per cent drop in TV advertising revenue.

TV Shows Factual
India is a ‘speculative’ investment: Netflix’s Reed Hastings

KOLKATA: It is not easy to win over Indian consumers given the diversity of the market – be it in terms of language, income or preferences. Since its foray into India, streaming giant Netflix has taken several measures from the dual point of view of content and pricing. While top executives remain bullish about the India market, there’s still a lot of work to be done by the streamer.

TV Shows Factual
Netflix global TV head Bela Bajaria dishes on 'local impact strategy'

KOLKATA: Among a host of over-the-top (OTT) platforms in India, Netflix has always been considered as the “premium” one in terms of pricing and content. To break the stereotype, the streaming giant has taken several measures like launching a mobile-only plan. Netflix global TV head Bela Bajaria said the platform wants to “please many more members” with its diverse content offering as well.

TV Shows Factual
Dentsu's content creation engine now leverages the power of GPT-3 model

MUMBAI: Dentsu Asia Pacific’s Data Sciences division has unveiled a GPT-3 powered content generation engine. The engine is designed to produce several iterations of creative copy tied to historic and predictive performances of content and is embedded in dentsu Marketing Cloud (DMC) – the media-marketing giant’s proprietary consumer insight and intelligence platform for creative and performance marketers.

TV Shows Factual
Zee TV's Aparna Bhosle on changing the content game in television

MUMBAI: Traditional television broadcast has long been a staple of entertainment. But as the fast-growing internet and over-the-top (OTT) video platforms make inroads into the consumer market, more and more people are beginning to cut the cord and move to a digital viewing experience. The rules of the content game have changed.

TV Shows Factual
TV18's Avinash Kaul on bringing the local Indian flavour to infotainment genre

MUMBAI: Capturing viewers’ interest with shows on issues of contemporary, local significance like surgical strikes, national elections, Ganesha festivals, marvels and mysteries of India – that’s how History TV 18 aims to stand out in the niche segment of infotainment channels in India. 

TV Shows Factual
Appetite for quality content pushing the need for technological advancement

KOLKATA: With the appetite for quality content growing exponentially among consumers, the need for upgradation of technology has also risen simultaneously. Content studios and production houses have started looking at high quality hardware as well as cloud computing to keep up with the demand for better viewing experience. Moreover, the organisations are also looking at tools for easier remote work as the pandemic has changed the way the industry works.

TV Shows Factual
Reliance Big Synergy CEO Rajiv Bakshi calls it quits, joins ZeeL

KOLKATA: Reliance Big Synergy CEO Rajiv Bakshi has stepped down from his position. Bakshi has now joined Zee Entertainment Enterprises Ltd (ZeeL) as its chief operations officer - revenue. According to sources close to the development, he will report to ZeeL South Asia business president Rahul Johri.

TV Shows Factual

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