DTH
Report on Shemaroo

Biggest threat to Indonesia’s DTH & Pay TV market is piracy: Tanoesoedibjo

https://ntawards.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/dth-images/2015/05/09/dth-people.jpg?itok=uOXBSnLW

MUMBAI: While there may have been disruptive pricing and piracy issues that haunt the Indonesian pay TV market, the potential in the country is enormous.

According to Indonesian satellite Pay TV company MNC Sky Vision’s president and director Rudy Tanoesoedibjo, the industry faces three key hurdles, which are stagnating growth. Outlining the three key points he says that piracy has been the biggest threat to the pay TV and Direct to Home (DTH) market.

“We work very hard to fight piracy and we get very good support from the channels to stop piracy,” Tanoesoedibjo says. He was speaking at the recently held Asia Pacific Operators Summit (APOS) 2015 in Bali.

Tanoesoedibjo further adds that the other two reasons are inter related to the content of the channels in Indonesia. “We are experiencing what India was experiencing in the past. In India, it was called call rotational subscribers while we call it recycle subscribers. The same set of new subscribers come in once again every three to four months, as new subscribers like a rotational churn thanks to an ‘unhealthy’ free offering for new subscribers. A single subscriber jumps from one operator to another,” he says.

The third reason behind the stagnant growth, according to Tanoesoedibjo, is severe because of a new practice adopted by some operators in the country. “Operators do not shut off non-paying subscribers. We have had instances where people only pay one time and continue with the service. This threatens the growth,” he laments before adding, “this is a structural problem and we can only solve it with the participation of the channels.”

To battle the menace of piracy, MNC Sky Vision is currently fighting approximately 36 cases in court. The company has three brands namely Indovision, Top TV and Oke Vision under its umbrella. The good news here is that MNC Sky Vision has managed to crack one the biggest player, which had 75,000 subscribers.

Talking about the scale of opportunity for DTH players in Indonesia, Tanoesoedibjo opines that the opportunity is large enough with a market size of 40-50 million subscribers and the pipe can grow further. “Currently the pipe is stagnant,” he informs.

Going forward, MNC Sky Vision is planning to offer more High Definition (HD) channels in the country and will also be moving soon to MPEG-5.

“It doesn't matter if the Set Top Box (STB) is MPEG2, MPEG 3, MPEG 5, HD or even Standard Definition (SD), as the price difference is only one or two dollars. We will be move to MPEG 5 by the end of the year,” he says.

Throwing light on the dilemma of whether Over the Top (OTT) and DTH players can co-exist peacefully, Tanoesoedibjo says that DTH operators need to evolve in order to survive. “DTH operators think with a traditional mindset that they just provide access to content via their technology for customers. We should not forget that at the end of the day, we do not have control of content. We are only a pipe,” he informs.

Calling new technology that can deliver content faster, efficiently and cheaper than a DTH operator, a threat, Tanoesoedibjo says that in that scenario operators will have to expand, introduce better technology and new means of delivery such as OTT platforms.

“We have already launched our alternate OTT, and are also preparing our stand alone OTT services next. But maybe in the next five months there will bea new means of delivery,” he mulls.

On a concluding note Tanoesoedibjo says that operators need to pay attention in creating their own content. “We now have our own content for 20 channels. At the end of the day we deliver content. But if someone else finds an easier way to deliver it, then DTH needs to watch and be more effective,” he cautions. 

Latest Reads

https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/28/dth.jpg?itok=MmhIAaW-
DTH segment expands its subscriber base by 1.01 mn in 2020

The direct-to-home (DTH) subscriber base in India has reached a base of around 70.99 million in 2020, according to the Indian Telecom Services Performance Indicator Report October-December 2020 published by the Telecom Regulatory Authority of India (TRAI).

DTH DTH Operator
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/26/tata.jpg?itok=vYX8hREL
Negligible content investment for the urban viewer segment: Tata Sky's Harit Nagpal

The pay-TV industry in India has been highlighting the regulatory overburden in the industry for some time now. The players have been battling several legal issues, the amended new tariff order (NTO 2.0) being the most discussed one.

DTH DTH Operator
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/photogrid_plus_1619097841516.jpg?itok=WFcdRU_t
Subhash Chandra denies rumors related to Dish TV India

KOLKATA: Dish TV India promoter and managing director Jawahar Goel has offered a substantial portion of his equity in the DYH operator as security for the credit facilities availed by Essel Group (Subhash Chandra Group). The group will return the security cover soon, Subhash Chandra Group official...

DTH DTH Operator
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/22/swabhiman.jpg?itok=fPgAFy_H
In nostalgia trip, Tata Sky Seniors brings back hit DD show Swabhimaan

New Delhi: The 90s’ hit Doordarshan soap Swabhimaan directed by Mahesh Bhatt and Debaloy Dey has returned to the TV screen after a long gap of 25 years. The show is being exclusively aired on Tata Sky Seniors. The iconic drama that ruled the afternoon primetime on television screens in the 1990s...

DTH DTH Operator
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/15/img_15042021_113502_800_x_800_pixel.jpg?itok=LjQGAVC9
Tata Sky paints murals in homage to Gujarati cinema actors

NEW DELHI: Tata Sky is painting the town red, quite literally. The DTH operator has launched a unique mural campaign in Gujarat to bring alive the local flavour by associating with popular regional film stars.  The campaign also embodies the concept of khidki that was introduced in the new brand...

DTH DTH Operator
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/12/img_12042021_161029_800_x_800_pixel.jpg?itok=LghIoZ3o
Pay-TV revenue to grow at 7 per cent CAGR over 2020-25: MPA report

New Delhi: India is among a handful of countries where there is great scope for further penetration of television. Since the turn of the millennium, pay-TV connections have more than doubled in Indian households, though data in the public domain indicates there still remain an additional 100...

DTH DTH Services
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/02/img_02042021_142340_800_x_800_pixel.jpg?itok=XxWQEXwi
DD Free Dish adds six new MPEG-2 slots

KOLKATA: Public broadcaster Prasar Bharati's free-to-air DTH platform service DD Free Dish has added six new MPEG-2 slots, on the back of having surpassed an estimated 40 million subscribers. The move comes at a time when the platform witnessed a significant jump in the overall sales of MPEG-2...

DTH DTH Operator
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/04/02/dishtv.jpg?itok=WmVs65r9
Dish TV granted in-principle approval for 20-year DTH licence

KOLKATA: Popular direct-to-home (DTH) operator Dish TV has renewed its DTH license for 20 years, subject to completion of necessary formalities. Dish TV informed the stock exchange in a regulatory filing that it has received in-principle approval from the ministry of information and broadcasting (...

DTH DTH Operator
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/30/dd_free_dish.jpg?itok=y_jtnF0v
DD Free Dish now in 40 million households

NEW DELHI: Public broadcaster Prasar Bharati's free-to-air DTH platform DD Free Dish has continued its strong growth trajectory and the service’s subscriber base has crossed an estimated 40 million, according to the EY FICCI Media Entertainment Report 2021.

DTH DTH Operator

Sign up for our Newsletter

subscribe for latest stories

* indicates required