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BARC week 11: Zee Biskope leads in Bhojpuri market

In the regional space of week 11 of BARC India ratings, Zee Biskope grabbed the leading position in the Bhojpuri market. The channel jumped from third position to first. Zee's other regional channel Zee Punjab is also leading in the Punjabi market this week.

Television TV Channels Viewership
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Over 10 mn paid for OTT video subscriptions in 2019: FICCI-EY report

The Indian media and entertainment industry has moved beyond the era where consumers are not willing to pay for premium content online. Although the number of paying consumers remains low compared to overall users, the growth is visible, according to FICCI-EY 2020 report.

iWorld Over The Top Services
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COVID-19 to impact 2020 ad rev estimates: FICCI-EY report

The rapid spread of COVID-19 has fractured the whole world, particularly hitting India’s economy, which could have a drastic impact on the predicted advertising revenues for 2020, says FICCI and EY India’s media and entertainment report 2020.

Television TV Channels GECs
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News channels report second-best viewership pattern so far this year in week 11

The coronavirus pandemic could be termed as a bane for the whole world, including India, but it certainly has become a boon for the news channels across genre in terms of viewership, a week eleven (14-20 March) data of Broadcast Audience Research Council (BARC) India shows.

Television TV Channels News Broadcasting
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Medlife provides workforce with medical insurance cover for Covid-19

MUMBAI: Medlife an e-Health platform announced extension of medical insurance cover for its employees to include Covid-19. This is applicable to all employees, which includes about 1,700 on-roll and 1,200 off-roll employees. Being in the business of delivering medicines to the doorsteps of millions...

MAM Marketing MAM

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