iWorld
Report on Shemaroo

'Cruising Legends' rides again on MX Player, top brands hop on

All four episodes of this travel series are now streaming.

https://ntawards.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/04/17/mx.jpg?itok=Ym7FTUHQ

KOLKATA: MX Player is bringing back an award-winning travel show for another ride – Cruising Legends: Dawn Patrol will see four biking legends quench their thirst for wanderlust and undertake a journey to the easternmost part of India, Arunachal Pradesh, to witness the country’s first break of dawn. Top notch brands like BMW, Gopro, and Castrol 1 Ultimate have already come onboards as sponsors.

Produced by The Vibe Studio, all four episodes of this travel series are now available to binge on MX Player.

“In 2020, TheVibe had embarked on expanding its original IP catalogue which was AVoD-based into a SVoD play, and with this an interesting opportunity presented itself from MXPlayer to reboot Cruising Legends, a branded content series produced in 2017 under TheVibe Originals for AVoD, to be converted into a long-format episodic narrative as an MX Original Series. We felt that the property could grow. MX Player’s intervention has scaled up the project and turned it around as a multi proposition, ” TheVibe co-founder Kartik Rao said.

The thing that makes this series special is that all of the chosen riders have distinct personalities and motivations; their reasons for travelling vary, how they travel and what they do while they travel vary. With each episode, a different rider takes the lead and sets the agenda of that leg of the journey.

The four riders include Helmet Stories co-founder Harsh Man Rai, biker Candida Louis who’s on a mission to educate the world about the importance of travel, adventurer/biker Ouseph Chacko, and Vir Nakai, who is known all over the globe as the face of Indian motorcycling.

“We are delighted to be a part of this series,” said BMW Motorrad India director Shivapada Ray. “The BMW G 310 GS is the perfect companion for such an escapade. The bike takes the excitement a step further into the typical GS territory that stands for robust adventures on two wheels.”

GoPro India head of marketing Mayuri Pitale added, “Cruising Legends raises the bar of unique travel and adventure content in India and there were no better cameras to capture this incredible trip than the GoPro Hero9 Black and Hero8 Black. GoPro cameras are rugged, waterproof and built to withstand dirt, dust, bumps and spills – perfect for the incredible action content in MX Player’s adventure-fueled series. We are proud and excited to have GoPro Advocate, Vir Nakai, participate in the series and amazed by the exotic and treacherous terrain Arunachal Pradesh has to offer.”

Latest Reads

https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/dis.jpg?itok=azwPc6Bg
Disney+ paid subs hit 103.6 mn, Disney+Hotstar accounts for around $34.5 mn subs

With a higher-than-ever growth of streaming services in the last year, The Walt Disney Co.’s (Disney) direct-to-consumer venture Disney+ has also grown quickly to surpass 100 million subscribers.

iWorld Over The Top Services
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/photogrid_plus_1620905005147.jpg?itok=TweaG-rD
Twitter launches state-specific Covid updates to aid patients, families

New Delhi: Microblogging platform Twitter has launched new state-specific Covid-19 pages in the country that surface the latest tweets from people asking for SOS resources, as well as those offering help. The social media giant currently has seven state-specific pages available in the places...

iWorld Social Media
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/photogrid_plus_1620901315462.jpg?itok=L2Jo81Pa
SVOD subscriptions in India to triple by 2026

KERALA: SVOD subscriptions in India will almost triple between 2020 and 2026 to 155 million, thus representing 10 per cent of the world’s total, according to a report published in Digital TV Research. The report suggested that the total number of global SVOD subscriptions will reach 1.5 billion...

iWorld Over The Top Services
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/photogrid_plus_1620895856232.jpg?itok=Cp8VIYJY
After year-long ban, TikTok India head Nikhil Gandhi quits

Kolkata: TikTok Middle East, Turkey, Africa (META), and south Asia head Nikhil Gandhi has quit, according to media reports.  Gandhi joined TikTok in 2019 as India and south Asia CEO. He was redesignated to his current position in January 2021 after parent company ByteDance decided to fold it's...

iWorld Over The Top Services
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/lion.jpg?itok=gpFS6e35
Lionsgate Play eyeing collaborations to get ahead in Indian market: Rohit Jain

In December 2020, Hollywood studio Lionsgate rolled out its independent video streaming app Lionsgate Play here and later expanded its presence in Indonesia. Distribution, payment mechanism.

iWorld Over The Top Services
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/shorts.jpg?itok=E4pjIE3O
YouTube breaks out $100 mn creator fund to push Shorts space

The competition in the short video ecosystem has been heating up for some time now, and YouTube has just upped the stakes with the announcement of a creators fund. Dedicated exclusively for those who create short form video content, the YouTube Shorts Fund is a $100 million pot that will be...

iWorld Over The Top Services
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/upgrad.jpg?itok=UrDMQAwl
upGrad introduces online 'Study Abroad' program

The Covid-19 pandemic played spoilsport with people’s plans to seek higher education at foreign universities. With the crisis showing no signs of abating soon, would-be-students are re-evaluating their priorities or are in quandary on how to fulfil their desire to “study abroad”.

iWorld Over The Top Services
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/12/photogrid_plus_1620826407085.jpg?itok=EQ_vFrsZ
James Murdoch & Uday Shankar go the SPAC way to fund new venture

Former top Disney executive Uday Shankar and Lupa Systems founder and CEO James Murdoch are getting on the special purpose acquisition company (SPAC) rush. Months after joining forces for a new media and tech venture, the dynamic duo is looking to raise $345 million for the same.

iWorld eNews
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/10/wa.jpg?itok=Z7OrM9Ue
No accounts will be deleted because of the new update, says WhatsApp

Facebook owned instant messaging platform WhatsApp has clarified that it will not delete Indian user accounts that do not accept its new privacy policy. The app had earlier told users that if they do not accept the new update by 15 May, they would lose access to their accounts.

iWorld Social Media

Sign up for our Newsletter

subscribe for latest stories

* indicates required