iWorld
Report on Shemaroo

Kerala’s No 1 FM Radio, Club FM, disrupts the radio space and also unveils a new brand identity

https://ntawards.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/01/22/club.jpg?itok=4J9dkW-2

Kochi: Club FM, Kerala’s No. 1 FM station, with the largest coverage, on 18th January, embarked on a new journey; a new brand identity and a new way in which the RJs will be interacting with and engaging the listeners; all with the limitless possibilities on the focus of “U”; the audience who have made club FM Kerala’s most favourite FM brand, during the last 13 years of its journey. True to brand’s positioning,  (tonnes of fun) in addition to the type of music the audience will get enthralled in, fully interactive and live between 7 am and 1 am (next day) Club FM will also attempt to keep the audience fully informed about all the happenings around them, through a style of presentation that will still live up to its positioning.

The launch began with a teaser on 17th evening when Club FM’s brand ambassador and famous Malayalam actor Tovino Thomas, changed his social media profile picture to the “U” in the brand’s new logo which made his fans go crazy trying to figure out what this was about.  The entire media community picked up the conversation too, some even contemplated about his next movie.  The suspense continued till next morning when Tovino explained the change.  This was followed by a first of its kind initiative when the RJs from 3 of the Club FM stations, Trivandrum, Kochi and Calicut, covering South, Central and North Kerala, joined the anchor on Mathrubhumi News’ Wake up Kerala and went live on Radio connecting with their listeners, explaining to them about the change.  Mathrubhumi daily carried the launch ad with many of the brand’s loyal advertisers also releasing ads on the same day, wishing club FM the very best.  Conversations trended on social media.  The advertising campaign and many other activities will continue for the next 60 days in various engaging ways.

Speaking about the change, Mayura Shreyams Kumar, Director, Digital Business, Mathrubhumi Group  Said “This was a much deliberated attempt internally.  Club FM reached break-even in its second year of operation, perhaps unheard of in the Radio business.  The 13 long years have been nothing less than an absolutely amazing journey.  The question was why one would want to disrupt something that’s already doing well and staying in the No.1 position.  We didn’t have to go too far for the answers.  What we have been experiencing in the last one year has been unpresented.  There’s no status-quo any longer.  Our teams have been interpreting various signals on the music preference of our listeners, including their media consumption patterns and we decided to change ourselves proactively before those signals become a trend and we are forced to change.  As a company we have embarked on various transformation projects in the last few months with the view to be relevant to the 3 generations of readers, viewers and listeners we are connected with.  I would like to take this opportunity to congratulate and wish the entire Club FM team the very best and also express my gratitude to all our advertisers”

Latest Reads

https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/02/tandav.jpg?itok=eD2_Hjpj
Amazon Prime Video apologises unconditionally for Tandav

 KOLKATA: Amid the blazing row over its recent show Tandav, Amazon Prime Video has apologised “unconditionally” to viewers whose sentiments were hurt by certain scenes. Additionally, the objectionable scenes were either removed or edited, the company stated.

iWorld Over The Top Services
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/02/starlink.jpg?itok=T1ys9a3x
Elon Musk’s internet service Starlink all set for India foray

NEW DELHI: Tech mogul Elon Musk’s satellite-based internet service Starlink is coming to India and pre-bookings are already open. Starlink is now available for a price of $99, or roughly Rs 7,200. Any user can go and check the availability of the services in their area through Starlink’s website....

iWorld Broadband
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/airtel.jpg?itok=tB6mlqZ4
Airtel Xstream partners with Divo to bring premium Tamil content

KOLKATA: Digital media and music company Divo has finalised a strategic content-sharing partnership with Airtel Xstream. Under this deal, Divo will offer its entire Tamil catalogue of movies (old and new) and exclusive premieres on the Airtel Xstream app.

iWorld Over The Top Services
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/01/aneas.jpg?itok=0vtXMcMb
Dollywood Play sets digital premieres of 24 new Hindi-dubbed movies

KOLKATA: Hindi dubbed OTT platform Dollywood Play is all set for the digital premieres of 24 new mass entertainment movies for Hindi film buffs. The movies will be released over one year as part of the platform’s launch campaign, which revolves around reaching out to the lovers of Hindi-dubbed...

iWorld Over The Top Services
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/27/img_27022021_131726_800_x_800_pixel.jpg?itok=ZB-ze5eY
Binge on the most watched OTT shows in the US

NEW DELHI: If you are on the prowl to find some hot new online shows to watch this weekend, take a look at what’s trending in the US. It will give you some insights on the most popular movies and shows across streaming platforms.

iWorld Over The Top Services
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/27/img_27022021_131344_800_x_800_pixel.jpg?itok=Q664Sr8x
PM Modi, Virat Kohli & Rahul Gandhi lead Twitter engagements in January

Mumbai: Social media analytics platform Twitteet has released its latest analytics report of January 2021 based on Twitter engagement of key personalities. Prime minister Narendra Modi topped the overall Indian Twitter engagement rankings with a massive engagement crossing 80 lakh. He was followed...

iWorld Social Media
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/twitter.jpg?itok=rp-QCOlb
Twitter users will soon be able to charge followers for premium posts

NEW DELHI: Twitter has unveiled a new product that enables users to charge followers for access to special content, as it explores more ways to make money from avenues other than advertising. The social media company announced a feature called ‘Super Follows’ which will let users charge for extra,...

iWorld Social Media
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/26/tv.jpg?itok=r-PwgysX
How the OTT industry views the govt’s ‘soft-touch’ regulations

The last couple of months have seen multiple controversies over original shows on over-the-top (OTT) platforms like Netflix and Amazon Prime Video. A number of petitions have been filed in court, members of Parliament questioned the government on OTT regulations, and many of the popular web-series...

iWorld Over The Top Services
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/02/25/sid.jpg?itok=OnY1auVn
MX Player ropes in Sidd Mantri as senior VP, Product

KOLKATA: Times Group’s premium OTT MX Player has roped in Sidd Mantri as senior VP – product. He will be responsible for driving a differentiated product strategy for all MX Player brand offerings across OTT video, music, games, and short form video platform MX TakaTak. As a part of this role, he...

iWorld Over The Top Services

Sign up for our Newsletter

subscribe for latest stories

* indicates required