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Vigor Media bags PR mandate for Dubai-based Danube Group

Vigor Media Worldwide has bagged the PR mandate of diversified business conglomerate Danube Group. The role of Vigor Media Worldwide will be to build a strategic communication framework for the Dubai-based client and strengthen its leadership positioning in the industry.

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Beetel ropes in R Ashwin as its brand ambassador

Beetel and its accessory brand FLiX have roped in Indian cricketer Ravichandran Ashwin as brand ambassador. Ashwin will endorse the company’s products and services through advertising campaigns and several other promotional programmes.

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Why TV remains the preferred mode of advertising for brands

Cord-cutting may be a thing in the west, but in India, television still rules the roost when it comes to at-home entertainment. Consequently, there’s a tremendous amount of money spent on TV content and advertising on the medium.

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Shraddha Kapoor signs on as Power Gummies brand ambassador

NEW DELHI: Dietary supplement brand Power Gummies has roped actor Shraddha Kapoor as its brand ambassador. The Stree star will be now featured majorly on the company's hair & nails vitamin gummies advertisements.  With this association, the brand aims to bring forth its vision amongst...

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How Nestle Milkybar is bringing ‘Wonders of Ocean’ to kids in their homes

NEW DELHI: For kids, the last year was pretty desultory – stuck at home, no school to attend, no exciting outdoor activities to partake of. Things had been looking up, only for Covid to come knocking again – once again depriving the little ones of the endless possibilities and adventures that the...

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