MAM
Report on Shemaroo

Whirlpool announces BTL - corporate Master Chef ‘Kitchen Wars’

https://ntawards.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/mam-images/2014/07/11/Whirlpool_0.JPG?itok=yMCbGYob

BENGALURU: Starting tomorrow, 32 teams comprising six members each from 29 different large corporates in Bengaluru will vie for a trip to Bangkok. The ‘Whirlpool Kitchen Wars’ contest is a culinary one, with Chef Jolly of the Master Chef Junior fame as one of the judges. Presented by Whirlpool of India, the idea has been conceived by Something's Cooking Culinary Arts (SCCAPL).  Jolly employer, JW Marriot Bangalore is also one of the sponsors of the event.

Whirlpool of India vice president- corporate affairs & strategy, Asia South Shantanu Das Gupta says, “We are extremely thrilled to present the first season of ‘Kitchen Wars’ where participating teams will bring out their best culinary skills using our new range of Built-In appliances. We are happy with the overwhelming responses for the event; several leading corporate houses have come forward to be a part of the inaugural edition of Kitchen Wars. Whirlpool of India wishes all of them good luck.”

Company sources informed www.indiantelevision.com that this sub-Rs 50 lakh BTL event would gain Whirlpool of India a good amount of exposure to its target audience, who would be using Whirlpool home appliances during the contest.

‘Kitchen Wars’ will happen over three weekends in July starting 12 July. The winner of the contest will get an all-expense paid trip of three nights and four days to Bangkok which will include a workshop / demo on French cuisine or pastry/ Thai cuisine/ food and wine pairing. The first and the second runner-up will win Kitchen Aid appliances, co-sponsor of the event, worth Rs 50,000 and Rs 30,000 respectively.  Participants from companies like Infosys, Dell, SAP, Sabre, Citrix, Adobe, Mindtree, L&T Finance, Motorola Mobility, SanDisk, Deutsche Bank, Puma, Deloitte, Adobe, Cafe Coffee Day and others are participating in this culinary battle.

Says SCCAPL founder and head of the table Satish Venkatachaliah, “It is an exciting concept getting the corporates to incorporate every possible management concept in the kitchen. Not only do they have to work together as a team, but have to compete with the rest of the teams as well in a scenario highly reflective of the real corporate world. Food and kitchen have always played a significant role in our lives, and the teams will learn a lot while having fun. It will be great to see the teams replicating their board room strategies while competing for the winning title.”

Latest Reads

https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/photogrid_plus_1620989920016.jpg?itok=fmMlOAap
Garage Worldwide appoints Manish Arora as head of business

MUMBAI: Garage Worldwide - the digital and design arm of Famous Innovations has appointed Manish Arora as head of business. At Garage, his main mandate will be growth and technology specialisation.

MAM Marketing MAM
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/photogrid_plus_1620986914261.jpg?itok=nVbXPsbB
CavinKare to vaccinate all employees in India, Bangladesh and Sri Lanka

New Delhi: Fast moving consumer goods major CavinKare has announced that it will provide Covid-19 vaccination cover to all its employees and dependent family members in India, Bangladesh and Sri Lanka. The company said it will cover 1,700 employees both at factory and corporate level. In addition,...

MAM Marketing MAM
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/photogrid_plus_1620971734012.jpg?itok=hPb1IM1E
Suzuki Motorcycle India appoints Satoshi Uchida as company Head

New Delhi: Suzuki Motorcycle India Pvt Ltd (SMIPL) appointed Satoshi Uchida as its new company head as part of a global revamp by the parent Suzuki Motor Corporation (SMC). Uchida has succeeded Koichiro Hirao with effect from 1 May. He carries three decades of experience across various global...

MAM Media and Advertising People
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/xc.jpg?itok=s8Xes4gy
Havas partners with Wellcom Worldwide to launch Havas Studios

Leading advertising and communication group Havas has partnered with global creative production agency Wellcom Worldwide to launch Havas Studios - a new, integrated global production business.

MAM Marketing MAM
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/14/2.jpg?itok=KYoaWpDf
Big Bazaar's 'Asli Dukaan' locks horns with Amazon's 'Apni Dukaan'

Big Bazaar has crossed swords with Amazon India by taking a dig at the e-commerce giant’s flagship campaign India ki Apni Dukaan (India’s own shop). The Future Group-owned chain of hypermarkets on Thursday released full front page ads in major newspapers across cities calling itself India’s Asli...

MAM Marketing MAM
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/photogrid_plus_1620910728003.jpg?itok=5LRWWywo
Oracle unveils world's first ad measurement tech for 3D in-game environments

KERALA: Cloud major Oracle has unveiled the world's first ad measurement technology for 3D in-game environments that could help marketers to understand more about advertising performance in video games.  The latest updates to Oracle Advertising and Customer Experience (CX) include impressions...

MAM Marketing MAM
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/photogrid_plus_1620909847708.jpg?itok=oCA4ROTF
Cycle Pure Agarbathi’s #PrayForEveryone film goes viral

Mumbai : In catastrophic times such as the one our world is going through currently, everyone from the Pope to the common man is in need of a prayer. Little wonder then that a universal prayer initiative by Cycle Pure Agarbathi to #PrayForEveryone, has gone viral on social media platforms.

MAM Media and Advertising Ad Campaigns
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/photogrid_plus_1620904066311.jpg?itok=R1tgJjFK
Garmin India signs Mandira Bedi as brand ambassador for its smartwatches & accessories

MUMBAI: Pivoting towards strengthening the brand reach, Garmin India, a has signed television presenter and fitness coach Mandira Bedi as its brand ambassador. The popular face of many TV shows, host of cricket matches and now an icon of fitness, Bedi will promote Garmin smartwatches and...

MAM Marketing Brands
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/05/13/rapa.jpg?itok=PKefiMCF
Prashant Bhojani named chief marketing officer for Rapaport India

Mumbai: The Rapaport Group has appointed Prashant Bhojani as the new chief marketing officer for its India business. Bhojani will drive the marketing and communication activities of Rapaport India. He will lead the marketing of a powerful set of new initiatives that will add value for the brand’s...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories

* indicates required