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Tourism Australia says need of the hour is to educate customers

NEW DELHI: Since the announcement of various unlock phases, business and economic activities have gradually resumed. However, the future is still uncertain for the tourism industry. In a bid to stay afloat amid Covid2019, the travel industry is seeking new ways to engage customers. According to...

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Hotel industry realigns marketing strategies to manage empty rooms

NEW DELHI: Undoubtedly, the hospitality industry is one of the worst hit due to Covid2019. Though the government has lifted major restrictions in various Unlock phases, there has been no significant improvement in the footfall of customers. Small guest houses are on the verge of closing down....

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DMart is most preferred brand for grocery: Kantar CX+ report

NEW DELHI: In today’s experience era, majority of CEOs believe customer centricity is essential for driving business growth. However, there is still a big gap between ambition and reality. While nearly all CEOs in India see the need to become customer-centric, just 37 per cent of consumers believe...

MAM Marketing Brands
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Brands need to motivate consumers to buy during Onam

MUMBAI: As Kerala preps itself for Onam celebrations, brands are trying to recoup some of the profits that had been forsaken because of pandemic. 

MAM Marketing Brands
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Onam to fuel growth of Kerala’s retail market

NEW DELHI: Onam celebrations in Kerala are about to begin and it is indeed a great time for brands and retailers to go big on promotional offers and campaigns. However, this year, the Covid2019 pandemic has brought the whole world to a standstill. The lockdown has impacted the brands, advertising...

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