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5Star's new ad draws flak; Ogilvy terms it as 'unfortunate' timing

MUMBAI: Even though Cadbury attempted to change its 5Star campaign strategy recently, it's got itself in a fix. The new ad film has drawn ire from netizens. Ogilvy India has termed the timing for the campaign as ‘unfortunate’. Ogilvy India chief creative officer Sukesh Nayak, responding to...

MAM Marketing Brands
Bira 91 wants to reward healthy choice of Tata Mumbai Marathon runners

Within just half-a-decade of its launch, Bira 91, the craft-beer ‘imagined in India, has gained a name and momentum that decades-old competitors are now striving to attain. With brand building and marketing as its two strong pillars, the beer brand is one of the mass favourites, especially amongst...

MAM Marketing Brands
New 5Star campaign addresses the youth's pressure of life's purpose

Chocolate brand 5Star is known for its smart and catchy TVCs but now it's singing a new tune. 'Eat 5Star, Do Nothing’ is a progression from ‘Get lost in 5Star’.

MAM Marketing Brands
Star India jointly wins client of the year Effie with Hindustan Unilever

It's added another feather to its cap. And not very surprisingly it's for brand and media effectiveness. Star India has trumped the Advertising Club Mumbai's coveted Effie  client of the year Award for 2020. It bagged this honour jointly with the marketing behemoth Hindustan Unilever Ltd (HUL).

MAM Marketing Brands
Snapdeal to add another 5000 manufacturer-sellers to its platform in 2020

MUMBAI:  Snapdeal, India’s leading value-focused e-commerce marketplace, plans to add another 5000 manufacturer-sellers on its platform this year.   In the last one year, many manufacturers of daily use products like steel & copper utensils, kitchen gadgets like juicers & atta dough makers...

MAM Marketing Brands

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