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Brands go creative for 2020 mood calendar meme trend

Brands including Netflix, AltBalaji, Amazon Prime Video joined the bandwagon

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NEW DELHI: If people could borrow something from Harry Potter this year, it would probably be the time turner. Who wouldn’t want to go back and undo the year 2020 or stop COVID2019 from crippling the world?

But since Muggles can’t do that, they must make do with the memes. Social media never backs out from coming up with a new challenge every now and then. This time, a new challenge is keeping netizens busy - 2020 mood of the month.

It all started when celebrity Reese Witherspoon shared a meme capturing the many moods people felt in the year. Captioned "Yup. #2020," Witherspoon’s Instagram post garnered over 1.4 million likes, showing just how deeply the meme resonated with people. It was widely shared and appreciated by netizens. From Priyanka Chopra, Mindy Kalang to many celebrities followed the trend but how can brands lag in the trend race?

Many OTT players and entertainment brands leveraged this opportunity and came up with their own memes resonating with their audiences. Brands too tried to showcase the mood of the people in the year 2020. Here are some brands who decided to join the bandwagon:

1. Sony Pix India:

2. Sony Liv:


Seems legit

A post shared by SonyLIV (@sonylivindia) on

3. Kotak Mahindra Bank:

Sony Sports: https://www.facebook.com/SonySportsIndia/posts/3205422396209857

5. South Africa Tourism:

6. Warner Bros. Tv

7. Netflix India:

8. Amazon Prime Video India:


moodposting ft. @bajpayee.manoj

A post shared by amazon prime video IN (@primevideoin) on

9. Alt Balaji:


When will this calendar end? #ALTBalaji @sufisoul

A post shared by ALTBalaji (@altbalaji) on

10. MTV Beats:

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