MAM

Tech Mahindra, InMobi collaborate for industry’s first video ad solution for mobile devices

Solution to transform mobile video advertising for telecom, media & entertainment companies

https://ntawards.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/10/17/tech_mahindraa.jpg?itok=gMxaGE-V

MUMBAI: Tech Mahindra Ltd, a leading provider of digital transformation, consulting and business reengineering services and solutions, announced a collaboration with InMobi, one of the world's leading mobile-focused Marketing Clouds, to offer the industry’s first video advertising solution for mobile, for advertisers like telecom providers and media and entertainment companies. The solution will transform mobile video advertising by enabling them to develop and distribute innovative and engaging video advertisements on mobile.

The new solution is an addition to the capitalise component of Tech Mahindra’s VU platform (Video Unlimited) that caters to 4Cs of content: Create, Curate, Circulate, and Capitalize. Through this partnership, organisations will be able to take the video advertisements created at scale with Tech Mahindra and, through InMobi, distribute them to targeted audiences through leading global mobile applications.

Tech Mahindra president, communications, media & entertainment business Manish Vyas said, “As a part of our TechMNxt charter, Tech Mahindra is committed to leverage next generation technologies and solutions to disrupt and enable digital transformation, and to build and deliver cutting-edge technology solutions. Our partnership with InMobi helps us in delivering connected experience to our telecom and media customers through the first of its kind adtech platform.”

With industry-leading attribution, data analysis and programmatic expertise, InMobi is helping brands drive real connections through in-app environments and video. Through this partnership, Tech Mahindra customers will gain access to exclusive supply through InMobi Exchange, InMobi’s in-house programmatic mobile ad exchange, as well as additional supply sources through InMobi’s Demand-Side Platform, InMobi DSP. InMobi’s commitment to transparency and verifiable measurement through trusted third parties will be available by default to all Tech Mahindra customers working with InMobi.

InMobi Group co-founder and InMobi Marketing Cloud CEO Abhay Singhal said, “We are excited to help the world’s biggest media and entertainment companies find and reach the right audiences through mobile with Tech Mahindra. InMobi’s unique data insights, precise audience segments and expertise in both programmatic and in-app environments will prove to be immensely valuable for Tech Mahindra’s customers looking to drive real connections with their consumers through mobile video advertising. Our commitment to full transparency and leading partnerships with third-party measurement and verification companies will help Tech Mahindra’s clients have the trust and vision needed to make in-app advertising work well on their terms.”

As part of the TechMNxt charter, Tech Mahindra is focused on building an ecosystem that supports collaboration in the real sense. As a step in this direction, Tech Mahindra has collaborated with some of the finest businesses, working with academia, drawing from the millennial workforce and jointly creating cutting-edge technology solutions with partners.

Latest Reads

https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/13/groupm.jpg?itok=iKZpsJ5_
GroupM India rejigs top management

MUMBAI: GroupM India, the media investment group of WPP, has appointed Sidharth Parashar as President - Investments and Pricing, GroupM India and Ashwin Padmanabhan as President – Partnerships and Trading, GroupM India. As part of this elevation, both Sidharth and Ashwin will join the GroupM...

MAM Marketing MAM
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/13/sbi.jpg?itok=ysejtQWI
This Children’s Day, SBI Life brings to you an inspiring story of Dipti Gandhi & Muskan Foundation, under its digital property #DilBacchaTohSabAccha

MUMBAI: The celebration of Children's Day in India dates back to 1956. Children are regarded as the ‘future of the country’ and this day is celebrated to increase awareness of their rights, care and education. This Children’s Day, SBI Life Insurance along with Muskan Foundation support the cause of...

MAM Marketing MAM
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/13/tata2.jpg?itok=UIrMADx7
Tata Motors announces 'India Ki Doosri Diwali' campaign

Extending the festive cheer, Tata Motors announced the launch of its new ‘India ki Doosri Diwali’ campaign, to celebrate the success of its SCV range. Under this offer, for every Tata Motors SCV and Pickup (PU) vehicle bought during the month, the buyer will receive an assured gift through a...

MAM Marketing MAM
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/13/tata.jpg?itok=O3rdkUc4
Dentsu Impact bags digital mandate for Tea Brands of Tata Global Beverages India

Dentsu Impact’s Bangalore branch has bagged the digital mandate for Tata Global Beverages from its tea portfolio including Tata Tea Premium, Tetley, Kanan Devan, Chakra Gold to name a few. After one year of its successful operations out of Bangalore, this is another key business to be handled by...

MAM Marketing MAM
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/12/likee.jpg?itok=SD4Ob8il
Desi Melodies collaborates with Likee to promote music video filhall

MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has collaborated with Desi Melodies to promote its most-awaited music video Filhall. Composed by famous Punjabi lyricist Jaani and sung by leading singer B Praak, Filhall marks the debut of India...

MAM Marketing MAM
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/12/irdeto.jpg?itok=TtiOLOg0
Irdeto partners with Amlogic, Skyworth to launch production-ready Hybrid STB Reference Design Programme

MUMBAI – Android TV, with the extensive Google app store is already playing an influential role in pay TV, as operators are under pressure to increase consumer choice, reduce cost and speed up time to market. To address these challenges, Irdeto has partnered with Amlogic, a leading fabless...

MAM Marketing MAM
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/12/harikrishna.jpg?itok=E7RMsH3C
TheSmallBigIdea to drive regional engagement with TSBI Bharat

MUMBAI: After having successfully led numerous multi-category brands, TheSmallBigIdea now announces its initiative to help brands reach the next 100 million digital users with TSBI Bharat.  With the focus pivoting on content localisation across the digital landscape, ‘TSBI Bharat’ will enable...

MAM Marketing Brands
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/12/moneycontrol.jpg?itok=7qJwQWvo
Moneycontrol brings India’s Biggest Virtual Trading Game - Moneybhai

MUMBAI: Moneycontrol, India’s leading financial platform, introduces a powerful, modern stock simulator — Moneybhai; a unique investing simulation platform aimed at giving an opportunity to learn trading by experiencing markets in real time with real data using virtual currency.  The platform seeks...

MAM Marketing MAM
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/11/05/bablu.jpg?itok=_0nYLP8n
One Take Media Co. (OTMC) introduces Bablu Dablu - Cubs and Cubs2 to India

MUMBAI: OTMC has acquired all media rights fornewest season, BABLU DABLU’sCubs-1 and Cubs-2 in India. It has 104 episodes of 13 mins each. After the great success of BABLU DABLU, various 7 Seasons, OTMC is happy to present BABLU DABLU Cubs Season-1 & Season-2.  All platforms rights including...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories