MAM

Bisleri's bottles for change partners with the 17th edition of Tata Mumbai Marathon

The Future of Your Used Bottles Lies in Your Hands

https://ntawards.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/01/16/Bottles%20for%20Change.jpg?itok=URSTKo35

Mumbai: ‘Bottles for Change’ an initiative by Bisleri is all set to introduce the initiative to a larger audience by collaborating with the 17th Edition of Asia's prestigious World Athletics Gold Label Road Race Tata Mumbai Marathon (TMM), scheduled to be held on 19th January, 2020.

The initiative that aims to educate the citizens about the importance of recycling plastic in our lives has joined hands with Tata Mumbai Marathon in order to get the participants involved into plastic recycling and contributing towards a cleaner environment. Bottles for Change will be placing 20-25 sets of 3 bins signifying the image of the recycled products across the race track. The participants can choose to throw the used plastic bottle in one of the bins – with each of the bins signifying the product made out of plastic recycling.

First Bin will be dedicated to make a Bag out of the used plastic bottles; Second Bin indicates that you are giving the used bottle to make a T-shirt & Third Bin specifies that you are giving the used bottle to make a Cap. The used bottles will be collected and directly sent for recycling with the help of partner recyclers. Later 1000 lucky runners will be gratified with recycled goodies.

Runners will be alerted on ‘the chance of giving their bottles a second life’ on the expo and on the race day through social media announcements and mailers by Bottles for Change. At the Expo which is from 15th to 18th January, 2020 at MMRDA, BKC, Mumbai, recycled merchandise by Bottles for Change will be kept on display at the stalls.

‘Bottles for Change’ is aimed to educate the public about the importance of sending all kinds of  plastic for recycling and not to treat it as waste which leads to a cleaner environment.   

Additionally, Bottles for Change has introduced a Mobile App for the citizens of Mumbai which aims to bring the citizens and the Plastic Collecting Agents (Kabadiwallahs/NGOs) under one roof. The app provides a hassle-free option to the citizens to search & approach a nearby plastic agent to handover the clean plastic.

Change Mobile App link: https://play.google.com/store/apps/details?id=com.bisleri.bottleforchang...

Bottles for Change Website: https://bottlesforchange.in/ 

Latest Reads

https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/08/netflix_5.jpg?itok=1LFY5Hkq
Brands go creative for 2020 mood calendar meme trend

NEW DELHI: If people could borrow something from Harry Potter this year, it would probably be the time turner. Who wouldn’t want to go back and undo the year 2020 or stop COVID2019 from crippling the world? But since Muggles can’t do that, they must make do with the memes. Social media never backs...

MAM Marketing Brands
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/kfc.jpg?itok=EJF0QYTl
KFC’s super 7 days are here!

NEW DELHI: KFC India presents The Super 7 Days - a week of jaw-dropping discounts and irresistible combos of your KFC favourites! Yes, you heard that right. With savings of up to 42%, and unmatched value and variety, these Super 7 Days are everything that a KFC-lover wished for. From August 10th to...

MAM Media and Advertising Ad Campaigns
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/sam.jpg?itok=0QA7NqLZ
Advertising veteran Sam Balsara demands stimulus package from government

NEW DELHI:  Lamenting the lack of support from Indian government, and Madison Communications founder and CMD Sam Balsara demanded a stimulus package for the advertising industry. He was speaking to Governance Now MD Kailashnath Adhikari on ‘Impact of Covid-19 on media and entertainment industry and...

MAM Media and Advertising People
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/csk.jpg?itok=O7D_OVhe
Equitas Small Finance Bank Limited is now the official retail banking partner of Chennai Super Kings

Equitas Small Finance Bank Limited (the “Bank”), the largest small finance bank ("SFB") in India in terms of number of banking outlets as of March 31, 2019 (Source: CRISIL report), becomes the official retail banking partner for Chennai Super Kings. The Bank becomes the official retail banking...

MAM Marketing Brands
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/war.jpg?itok=PeFJihCI
WATConsult, Pigeon India launch #StandByNursingMoms campaign breastfeeding week

NEW DELHI: Aiming to simply extend the brand's support towards nursing mothers, who go through emotional upheaval and uncertainty during this phase of their lives, the campaign was executed as an online social experiment. The central video piece for the campaign was taken live across the social...

MAM Media and Advertising Ad Campaigns
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/oram.jpg?itok=KlV7OYBw
Ormax Media launches India’s first Approval Rating Poll of Prime Minister & Chief Ministers

NEW DELHI: Media consulting firm Ormax Media has announced the launch of The Ormax Prime Minister & Chief Minister Approval Rating. Based on continuous nationwide tracking across 22 states and one Union Territory, the polling tool covers 275+ cities and towns in India, with a monthly sample...

MAM Marketing MAM
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/bayc.jpg?itok=JcnjfLLs
BARC week 30: Rummy Circle returns to the list

NEW DELHI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 25 July to 31 July 2020. The data reflects the top 10 advertisers and brands across genres on India television, 2+ Individuals, NCCS All demonstrating ads...

MAM Marketing Brands
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/budwiser.jpg?itok=aixsETSQ
Budweiser 0.0 launches #RuleTheNew initiative in association with Zoya Akhtar and Jay Oza

NEW DELHI: In a bid to inspire and empower consumers to safely adapt to the new normal, Budweiser 0.0 has unified creator communities and individuals across the country in its latest initiative called ‘Rule the New’. As we press play on our lives, individuals across the country are eager to step...

MAM Media and Advertising Ad Campaigns
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/08/07/boss.jpg?itok=8FTu7Chb
Jubilant FoodWorks forays into FMCG category with 'ChefBoss'

Jubilant FoodWorks Ltd (JFL), one of the largest foodservice companies in India and master franchisee of Domino's Pizza and Dunkin' Donuts, today announced its entry into the Rs 500 crore ready-to-cook segment with the launch of a new brand, 'ChefBoss'.

MAM Marketing Brands

Sign up for our Newsletter

subscribe for latest stories

* indicates required