MAM

Dentsu Impact bags digital mandate for Tea Brands of Tata Global Beverages India

portfolio includes Tata Tea Premium, Tetley, Kanan Devan, Chakra Gold and few more

https://ntawards.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/11/13/tata.jpg?itok=Sq_5MDdO

MUMBAI: Dentsu Impact’s Bangalore branch has bagged the digital mandate for Tata Global Beverages from its tea portfolio including Tata Tea Premium, Tetley, Kanan Devan, Chakra Gold to name a few. After one year of its successful operations out of Bangalore, this is another key business to be handled by the agency’s Bangalore branch.

Tata Global Beverages India  Vice President - Marketing Puneet Das said, “At Tata Global Beverages, it is our endeavour to remain at the cutting edge of digital marketing through innovative use of the medium.  We are successfully driving the digital agenda on our brands, which is, to continuously engage with today’s audience 24x7, in the environment which is most convenient to them. As we continue forward on our digital journey, we are happy to sign up with Dentsu Impact as our digital creative partner. We believe that their strategic and creative capabilities are a good complement to our digital agenda and we look forward to creating exciting work that will resonate strongly with today’s digital consumer.”

Speaking on the win, Dentsu Impact  President Amit Wadhwa said, “With the consumer and the media landscape changing rapidly, brands are evolving too. With this evolution, it is extremely important for agencies to re-invent through expertise and ideas and, when you win businesses through this fresh thinking, you know you are on the right path. This new partnership is a big step for Dentsu Impact, especially the Bangalore branch, in truly being the new age agency. We are extremely excited and look forward to partner TGBL in creating some interesting work together.”

Looking forward to the association, Dentsu Impact  Chief Creative Officer Soumitra Karnik said, “‘Winning a Tata business and that too in a highly competitive region like Bangalore is not everyone’s cup of tea’ - we were told this when we were working on the pitch. We pride ourselves in being strategically and creatively very strong, especially when it comes to integrated ideas. This is what makes Dentsu Impact so successful in most of our pitches. With mega brands such as IKEA and Tata Tea, our Bangalore office has managed to acquire an enviable position in such a short span. We look forward to a great partnership with Tata Global Beverages. Watch out for what brews next.”

Latest Reads

https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/11/Vicky_Kaushal.jpg?itok=BaCBcbuH
ADK Fortune launches 'Khel Gaye Chief' for Red Chief

Red Chief, one of the oldest and most trusted footwear brands in the Indian market from Leayan Global, has launched its new ad campaign ‘Khel Gaye Chief’ with Vicky Kaushal. Targeting the youth of the country, the new campaign, conceptualised and executed by ADK Fortune Communications Pvt Ltd,...

MAM Media and Advertising Ad Campaigns
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/gny_labs.jpg?itok=ysRXjekV
GenY Labs Closes Seed Round Funding

Mumbai: GenY Labs has announced today that it has raised seed round funding totaling approximately $700k. The round was led by Mr.  BVR Mohan Reddy, Executive Chairman of Cyient and other Indian and Canadian investors. This funding will be used for further development of their unique IP and...

MAM Marketing MAM
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/mother.jpg?itok=dn8_WTwq
Mother Sparsh launches social media campaign #UnscentedHappiness

MUMBAI: Mother Sparsh - India's leading organic and eco-friendly baby care products brand is successfully running an online campaign on Instagram and Facebook called #UnscentedHappiness. Began in November 2019, the campaign is an extension of Mother Sparsh's focus on using eco-friendly products for...

MAM Marketing MAM
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/sa.jpg?itok=ni3mOYXj
Pepsi announces Salman Khan as brand ambassador

MUMBAI: Pepsi India has constantly innovated and reinvented itself to create experiences that connect with consumer passions, be it Bollywood, Music or Sports. The brand has also consistently partnered with artists and new age icons of today’s generation, as it has built strong connect with its...

MAM Marketing MAM
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/BIG.jpg?itok=COkWc73s
Big Trunk Communications wins digital mandate for Akshaya Motors

MUMBAI: Akshaya Motors has roped in Big Trunk Communications for the digital transformation of the brand. Akshaya Motors has been one of India’s largest automotive retail chains in the luxury cars segment and the most trusted authorised dealers of Mercedes Benz in South India. Following a multi-...

MAM Marketing MAM
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/world.jpg?itok=uUNcDDAo
Laqshya Media Group’s OOH agency OMI bags Global Marketing Excellence Award

The Global Marketing Excellence Awards organised by the World Brand Congress concluded last week in Mumbai and honoured the best work in the field of marketing across various categories. Laqshya Media Group’s OOH Agency arm OMI executed Tanishq Campaign on OOH was adjudged the Best Outdoor and...

MAM Media and Advertising Out Of Home
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/10/ayu.jpg?itok=aEFfyPcx
FableStreet raises Rs 21 cr in series A round led by Fireside Ventures

FableStreet - a technology-enabled premium work wear brand, offering timeless, versatile pieces, with custom fits for women, has raised Rs 21 crore in Series A led by Fireside Ventures. Industry power-lifters including Uber India and South Asia president Pradeep Parameswaran,Deutsche Bank MD and...

MAM Marketing Brands
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/09/Ashish-Bhushan-Director.jpg?itok=yBlZpvJO
Procam International wins ‘Best Innovation’ at Mass Participation World Awards 2019 for Tata Mumbai Marathon Inspiration Medal

Mumbai: Thriving towards attaining excellence in sports management, Procam International, India’s leading sports promoter, won the ‘The 'Best Asian Innovation' honor at the Mass Participation World Industry Awards 2019 in Singapore yesterday. The honor was bestowed on Asia’s most prestigious Tata...

MAM Marketing MAM
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2019/12/09/evermedia.jpg?itok=PfJ-kZtA
Everymedia Technologies wins perception management mandate for Alpha 7 Seas

MUMBAI: Everymedia Technologies, widely acknowledged as one of the top 10 independent media- tech companies in India. It has won the perception management mandate for Alpha 7 Seas, a renowned strength and conditioning gym founded by Vedharth Thappa, the fittest man in India 2016, 2017 and 2018.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories