MAM
Report on Shemaroo

Reebok introduces its range of walking products to encourage people to live a fitter, better lifestyle

https://ntawards.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2021/02/23/reebok.jpg?itok=tnSI8zBc

Reebok, India’s leading fitness brand, believes that people will get better through fitness and movement, and Reebok is committed to inspiring people to become the very best version of themselves. Now more than ever, staying fit and healthy will be the top priority, and Reebok aims to introduce more consumers into the fitness category.

Over the years, Reebok has seen that people have taken to walking as an activity to keep fit. To encourage people to take this up as a lifestyle change, the new walking range from Reebok will provide high-quality products accessible to all. The category will see a host of newly introduced products for both men and women, built to provide maximum comfort and support.

Reebok’s walking range is backed by superior quality, comfort, and technology. The new products, namely Reebok Ever Road DMX, Leap Slip On, Evazure DMX Lite, Reebok Lite Slip and Ardara 3.0, among others, are set to strengthen Reebok’s position in the walking category by making technologically advanced and superior quality shoes at an affordable price range.

The advanced and signature DMX technology of Reebok ‘s walking shoe ‘Ever Road DMX’ is built with small pods carved out of the midsole. The same shaped pods are pressed into the outsole with matching geometry to provide maximum support while walking. Channels to connect these pods are also carved out of the midsole and pushed into the outsole. These channels allow the trapped air to move between pods to create natural cushioning from heel to toe for a comfortable walking experience.

Commenting on the walking range, Malaika Arora, Reebok’s Brand Ambassador shared, “Reebok India has been my fitness partner for years now. I could not have been more delighted to join the brand yet again to launch this fantastic new range of walking products. Walking is an activity everyone can pick up on a daily basis, and to have Reebok provide comfort, quality and affordability through their range will surely act as an added impetus for more people across the country to lead a fitter, better life.”

Some of the products being introduced in the new walking category are:

ARDARA 3.0- INR 3,999
EVAZURE DMX LITE 3.0- INR 4,999
Inbound Slip on- INR 2,799
LEAP SLIP ON- INR 2,799
Reebok Ever Road DMX 3.0- INR 5,999
Reebok Ever Road DMX Slip On 3- INR 5,599
Reebok Ever Road DMX Slip On 4- IR 5,599
REEBOK LITE SLIP 2.0- INR 3,599

Latest Reads

https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/02/rata.jpg?itok=UPl-iL4t
Ratan Tata to exit Lenskart, makes a killing with 28X return on investment

NEW DELHI: It’s the basic rule of investing: buy and sell at the right price, at the right time. Mastery of this tenet is one of the reasons why Ratan Tata is among the most celebrated and venerated Indian businessmen. The billionaire is known for his angel investment in fledgling enterprises – and...

MAM Marketing Brands
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/02/cricket.jpg?itok=7niIiSH1
Viewership, fan engagement & brand visibility: Understanding the power of Cricket Live on TV

New Delhi: With the mini-auction for the world’s richest sports league over, all eyes are now on the brands that will ride high on the Indian Premier League (IPL) especially as it gears up for its fourteenth season this April. Even more so, after its huge success last year, amid the challenges...

MAM Marketing MAM
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/02/img.jpg?itok=pOh-5iyV
Infectious Advertising elevates Chirag Raheja to head of copy

NEW DELHI: Infectious Advertising has elevated Chirag Raheja to head of copy with immediate effect. In his new role, Raheja – previously a CD – will be responsible for raising the craft across brands in the agency’s roster. He will also mentor young writers at the agency. “I am both humbled and...

MAM Media and Advertising People
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/02/preetha.jpg?itok=8Z3CdWz2
Doceree appoints McCann’s Preetha Vasanji to lead new vertical

NEW DELHI: Physician-only programmatic marketing platform Doceree has forayed into enterprise-level network solution with Doceree Engage, appointing Preetha Vasanji as SVP to lead the vertical in India. Based in Mumbai, Vasanji brings over 20 years of experience from the healthcare and...

MAM Media and Advertising People
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/02/quess.jpg?itok=on3f72Gw
Quess Corp separates Chairman and MD roles, appoints new CFO

Quess Corp, India’s largest business services provider and a top-50 staffing provider globally, today announced the separation of its Chairman and MD roles. Suraj Moraje, currently Group CEO and Executive Director, will be elevated to Group CEO and Managing Director from April 1. Ajit Isaac,...

MAM Marketing Brands
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/02/wonder.jpg?itok=wN-SJncu
Wondrlab bags creative mandate for Emami’s Navratna brands

NEW DELHI: Martech start-up Wondrlab has bagged the creative duties for Emami’s power brand Navratna. The business will be looked after by the agency’s content platform. The new mandate covers integrated duties for two of the company’s flagship brands, Navratna Cool Talc and Navratna Cool Oil. To...

MAM Media and Advertising Account
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/02/fk.jpg?itok=euKpCCLY
Ahead of IPO, Flipkart rejigs core leadership

E-commerce giant Flipkart has brought on Hindustan Unilever's Hemant Badri as senior vice-president – supply chain as the Walmart-owned company readies itself for an Initial Public Offering (IPO) by the end of this year, to take advantage of booming online sales that has boosted valuations.

MAM Marketing MAM
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/02/meesho.jpg?itok=6oKaxZXR
Meesho calls on women entrepreneurs to take the social commerce dip

Social commerce platform Meesho has launched a new TVC to create awareness about the wide range of products available on the platform for micro-entrepreneurs to choose from, share with their customers and make earnings towards their small-scale businesses.

MAM Marketing MAM
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2021/03/02/wm.jpg?itok=Cih5QsLo
Global washing machine market to exceed $32,000 million by 2026

With the outbreak of Covid2019 and people becoming more hygiene conscious, the global washing machine market is forecast to grow at a rate of over seven per cent during 2021-2026, revealed a report by global management consulting firm TechSci Research.

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required