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Brands venturing into tier 2, 3 cities rely heavily on influencer marketing

MUMBAI: Influencer marketing has been picking up the pace at an unpredictable rate for the past two years. 2019, in fact, saw it touching a new high. Influencers found themselves not just at top business conferences but also participating in bigger projects on television, films, and OTT. Influencer...

MAM Media and Advertising Digital Agencies
Mother Sparsh's #UnscentedHappiness touched 2.5 million people

MUMBAI: Mother Sparsh - India's leading organic & eco-friendly baby care products brand has concluded its online campaign #UnscentedHappiness with the reach of approx 2.5 million. On many occasions, parents are in awe to see their infants display similar expressions or habits which they had...

MAM Media and Advertising Digital Agencies
Mars Wrigley India appoints new General Manager

MUMBAI: Mars Wrigley has announced that Kalpesh Parmar has been appointed General Manager for India with effect from January 9. Kalpesh will be based in the Gurgaon office and will become a member of Mars Wrigley’s Global tudies, Kalpesh is a seasoned business leader with 21 years of experience in...

MAM Media and Advertising People
Future Generali India Insurance appoints Ruchika Varma as Chief Marketing Officer

MUMBAI: Future Generali India Insurance Company Limited (FGII), the general insurance arm of the joint venture between retail game-changers Future Group and global insurer Generali, announced the appointment of Ruchika Varma as Chief Marketing Officer (CMO) for the company.

MAM Media and Advertising People
Monster Energy welcomes Indian cricketer Hardik Pandya to the team

Mumbai: Global energy drinks brand Monster Energy has partnered with its first cricketer globally, Indian all-rounder, Hardik Pandya. Hardik will be the new face of the brand in India. He is not only known for his aggression on the cricket field, but also for his unabashed confidence and irreverent...

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