MAM

CenturyPly launches new ‘Sab Sahe Mast Rahe’ campaign

Ideas@work is the creative agency behind the new video

https://ntawards.indiantelevision.com/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2020/02/25/centryply.jpg?itok=NmGeH6hr

MUMBAI: CenturyPly, one of the front-runners in the wood panel industry, has launched their latest communication campaign across all leading television channels, theatres, and relevant digital platforms to ensure trust in consumers.

CenturyPly, which enjoys a premium reputation and trust among its existing and prospective customers, has designed the communication campaign to reinforce the brand commitment to core equity of strength, quality and aesthetic, in its entire range of household products like ply, laminate, veneer and doors. 

The campaign depicts the everyday life of Indian households focusing on a quintessential family with anger management issues who subjects their furniture to extreme stress but those continue to withstand these antics with characteristic elan and continue to be the cynosure of all eyes. Viewers will identify with the family, the intentional as well as unintentional stress that furniture are subject to inside home and that they remain tension and worry free if they have chosen Centuryply for their furniture. 

The video highlights the brand ethics and highly durable products when the furbished room remains undamaged even after those unintentional tortures on the furniture. The brand film showcases how the brand resonates with the attributes popularly associated with, promising trust, stability, efficiency and loyalty towards its consumers with a note of laughter – a brand which proudly claims ‘Sab Sahe Mast Rahe’.

The film has been directed by renowned director Prasoon Pandey whose master touch is well captured in the hilarious take on the family situations.

CenturyPly has partnered with highly popular regional shows, regional and national business news channels during prime time to deliver the impact, reach and frequency in its targeted segment. The campaign will also be promoted across leading multiplexes and will be highly visible in relevant online platforms. 

Regarding the campaign, CenturyPly executive director Keshav Bhajanka said, “CenturyPly, always being a brand of consumer’s trust, has come up with this new TVC which depicts our core message, ‘Sab Sahe Mast Rahe’. Showcasing the chaotic and distressing scenario of everyday household, the narrative of our new brand film reaffirms CenturyPly’s credentials as a leader in the industry, which seamlessly integrates trust and sustainability into customers’ lives. In a world full of uncertainty, CenturyPly will always continue to assure their customers with the best interior service, delivering the intrinsic value of strength, durability and wide range of aesthetic designs. We aim to elevate the trust in our consumers as Centuryply products keeps its promise with waterproof, scratchproof, fire-resistant, bacteria proof products – assuring a completely worry-free experience for customers.”

Latest Reads

https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/anil.jpg?itok=6Aresp61
Godrej Interio releases ‘Work From Home’ guide

MUMBAI:  Godrej Interio has announced the release of its exclusive guide: ‘Stay Healthy. Be Productive’ – a ‘Work From Home’ guide that reveals the challenges and solutions for the modern-day home-office setups.

MAM Marketing MAM
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/wunderman.jpg?itok=MKiO4GFo
Wunderman Thompson encourages consumers to work out while staying in

MUMBAI:   With India going into lockdown for a longer period, it has become even more difficult for health enthusiasts to continue their regular workout regime. Parag Milk Foods, for its sports nutrition brand ‘Avvatar’, had come up with a campaign encouraging consumers to continue with their daily...

MAM Media and Advertising Ad Campaigns
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/caffeine_0.jpg?itok=d0mEqDfk
mCaffeine partners with Clinikk to provide free medical facilities for the employees and their families in the current COVID-19 pandemic

MUMBAI: mCaffeine, India’s fastest growing caffeine infused personal care brand has partnered with Clinikk, the healthcare startup to provide free medical facilities for the employees and their families in this current 21 day lockdown due to COVID-19 pandemic.  

MAM Marketing MAM
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/POKERS.jpg?itok=Le0_l0RW
The Big Stack Poker University joins hands with 9Stacks to produce professional poker players

The Big Stack, India’s first ever poker university, has collaborated with another gaming giant 9stacks to revolutionize the world of poker in their own unique way. With this partnership the aspiring poker players in the country will get a dedicated platform to acquire all the inimitable skills...

MAM Marketing MAM
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/marcom_0.jpg?itok=FUHoGOca
The Marcom Avenue wins integrated marketing mandate for Vertel Digital

MUMBAI: The Marcom Avenue is a data-driven integrated marketing agency that has been appointed to lead the integrated marketing communications for Vertel Digital, India’s leading provider of wireless-radio communication equipment. During the tenure, The Marcom Avenue will be responsible for all the...

MAM Media and Advertising Account
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/INOX.jpg?itok=brxn3g4j
Team INOX Unlocks Imagination During The 21-Day Lockdown

MUMBAI: With a view to contain the spread of COVID-19, Prime Minister Narendra Modi had announced a 21-day lockdown across the country, which is still in force. The lockdown means that all the citizens of the country are required to stay in the confines of their homes.

MAM Marketing MAM
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/groupm.jpg?itok=nH0sSI8c
Consumers react more positively to television ads: GroupM report

MUMBAI: Consumers react more positively to television ads and around 37 per cent of consumers feel digital ads are too intrusive, reveals the recently released “Consumer Trust In Digital Marketing” report by GroupM. The report was created based on a survey of 14,000 consumers in 23 countries with...

MAM Marketing MAM
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/AMBANI.jpg?itok=xfWMmiBv
RIL announces Rs 500 crore contribution to PM CARES Fund

MUMBAI: Reliance Industries Ltd (RIL) announced a donation of Rs 500 crore to PM CARES Fund in response to the call by the prime minister to support the nation’s fight against the Coronavirus onslaught. RIL also informed that in addition to the financial contribution to the PM’s Fund, the company...

MAM Marketing MAM
https://ntawards.indiantelevision.com/sites/default/files/styles/340x340/public/images/tv-images/2020/03/31/sharechat.jpg?itok=oXeQlDa_
Sri Sri Tattva runs #AskSriSriTattva campaign in regional languages on ShareChat

MUMBAI: Amidst COVID19 crisis worldwide, Sri Sri Tattva has announced a four-day #AskSriSriTattva campaign on ShareChat platform, in seven major regional languages including Hindi, Gujarati, Marathi, Tamil, Telugu, Malayalam and Kannada. The four-day campaign launched by the brand aims to drive...

MAM Marketing MAM

Sign up for our Newsletter

subscribe for latest stories

* indicates required