Report on Shemaroo

Fever Network launched ‘Project Plasma’ – An initiative to encourage Plasma donation in the fight against COVID-19

As the new wave of COVID-19 grips India, we’re all fighting a tough battle to stay safe and help the ones in need. The front line workers, specifically the doctors & the hospital staff have been working day in & day out to provide the best medical care to the patients. As the daily virus infections cross 2,00,000, the Indian hospitals battle a chaotic surge.

In the wake of the on-going crisis, Fever FM has launched ‘Project Plasma’ – an initiative to encourage plasma donation in the fight against COVID-19. Those who have recovered from this deadly virus have a Superpower of donating their plasma and helping someone to overcome the disease. The campaign urges all these Superheroes to use their power and help save a life.

‘Project Plasma’ is a combined initiative between Fever FM & HT City. Those who are willing to donate can get in touch with the Fever team at 8800570768 who will connect them with the patients at the respective hospitals. Cricketer Shikhar Dhawan, ex-cricketer Venkatesh Prasad & Dr. Aseem Tiwari, Director Transfusion Medicine at Medanta joined hands in the campaign, urging people to come forward and actively donate Plasma.

Urging people to become a part of the initiative, Shikhar Dhawan said, “Lots of people today are struggling to save their loved ones. If you have recovered against COVID-19 then you have a Superpower. Don’t let it go waste! Get in touch with Fever FM’s team to donate plasma and earn blessings!” Ex-cricketer Venkatesh Prasad said, “My most memorable performance in cricket has been against our arch rivals Pakistan, I was fortunate enough to pull out my team to a win during the difficult time. Today, we all have such an opportunity to pull out our countrymen out of the challenge. Thousands of our fellow Indians are down with corona. But if you have recovered from it, you have a superpower to save a life by donating plasma. Get in touch with Fever FM’s Project Plasma and help beat corona with positivity.”

Fever FM has always stood at the helm of CSR, launching multiple initiatives over the years to spread hope and positivity. Talking about the campaign, Ramesh Menon, CEO – Radio and Entertainment, HT Media Ltd and Next Mediaworks Ltd. said “Our country is going through a critical time. At this moment it is paramount that each of us do the best that we can to defeat the virus and emerge victorious. I urge everyone who has recovered from COVID-19 to come forward and actively donate plasma. You one step could save a life and bring happiness to a family. Let’s all stand united and beat the virus during this difficult time.”

Latest Reads
Republic TV expands its footprint in UK with DistroTV

Mumbai : English news channel Republic TV is pivoting to digital, OTT and smart TV distribution with the latest addition of DistroTV to cater to the diaspora in the United Kingdom market.

Television TV Channels News Broadcasting
Zee Kannada to air new show Krishna Sundari from 17 May

Mumbai: Popular Kannada channel Zee Kannada is all set to launch its new dubbed fiction show titled Krishna Sundari on 17 May. The new show will be aired on the channel at 07.00 PM daily. Krishna Sundari is the Kannada dubbed version of the Telugu serial Krishna Tulasi starring Aishwarya H and...

Television TV Channels Regional
Planet Marathi completes four years, set to launch two new films

Mumbai: Marathi digital platform Planet Marathi has completed four years in the industry. Formed by Akshay Bardapurkar in 2017, the platform has attempted to reinvent Marathi entertainment with Planet Marathi Production, Planet Marathi OTT, and Planet Talent.

Television TV Channels Regional
Times Group chairman Indu Jain succumbs to Covid

Times Group chairman Indu Jain passed away on Thursday night due to Covid-related complications. She was 84. The group owns the Times of India and other newspapers.

Television TV Channels News Broadcasting
Colors Tamil brings world television premiere of Nayanthara's crime thriller

Colors Tamil, the youngest GEC in Tamil Nadu is all set to bring the world television premiere of Nee Enge En Anba, a crime thriller that stars Nayanthara in the lead roles. The movie will be premiered in Colors Tamil as a part of its Movie of the Month segment on 16 May at 02.00 PM, and a repeat...

Television TV Channels Regional
FMCG ad volumes show record growth amid pandemic threat

In a piece of good news for the television industry amid these pandemic times, ad volumes for the FMCG sector in April witnessed a record growth, said Broadcast Audiences Research Council (BARC).  According to BARC data released on Thursday, ad volumes for FMCG grew by 166 per cent and 42 per cent...

Television TV Channels Viewership
Zee Telugu celebrates 16th anniversary with Zee Mahotsavam

KERALA: Zee Telugu has completed 16 years in the industry. The channel began its journey on 18 May 2005, and since its inception, it has been curating compelling content that matches the tastes and preferences of a varied palette of viewers and has carved a special place in the hearts of Telugu...

Television TV Channels Regional
Republic fights second Covid wave with ‘Stay Strong India’

NEW DELHI: Since the onset of the second wave of Covid-19, Republic Media Network has dedicated 100 per cent of its programming on the nation’s fight against Covid. Republic’s #StayStrongIndia campaign has become a viral chorus across the globe, a worldwide expression of solidarity, a symbol of...

Television TV Channels News Broadcasting
Covid aid: Zee Bangla Cinema says ‘we’re there for you’ with

NEW DELHI: Zee Bangla Cinema, in association with its digital partner Mind and Matter, has launched a website named Amra Achhi ( which means 'We are there' to provide all Covid-related help to people in West Bengal.  The website is a one-stop destination for all information related to...

Television TV Channels Regional

Sign up for our Newsletter

subscribe for latest stories

* indicates required