Specialised and Niche

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Insync TV brings fresh content from cultural music festivals

MUMBAI: Perfect octave Media has partnered with some cultural music festivals to telecast Indian classical music on Insync TV channel. The content will also be launched in the Insync’s digital app soon. Insync has partnered with Melodic Rhythm's by Pt. Vijay Ghate - The prestigious programme held...

Television TV Channels Specialised and Niche
Does India need a Hallmark-like channel?

Is there scope for a local TV channel developed along the lines of the Hallmark Channel in India?. We, at indiantelevision.com think there is. There was a time in the eighties when Hiba Video - part of Nari Hira’s Lana group - churned out low cost thrillers for the home video and cable TV market....

Television TV Channels Specialised and Niche
EPIC TV's Akul Tripathi on content changes post NTO & roadmap for 2020

As the new tariff order (NTO) came into effect in 2019, niche channels feared its impact the most. Belonging to one of the niche genres - infotainment, EPIC channel with its focus on India-centric content went against the tide.

Television TV Channels Specialised and Niche
JOP Network’s journey from curating content to running 3 pay channels

It is often assumed that the TV broadcast market in India has reached a saturation point and is dominated by big media networks with deep pockets like Sony, Zee, Times Network, Disney-owned Star India (earlier owned by Rupert Murdoch) or Mukesh Ambani-owned Network18, leaving no room for start-ups...

Television TV Channels Specialised and Niche
A+E Networks | TV18's Avinash Kaul on branded content, investment & growth of infotainment genre

Producing original shows on issues of contemporary local significance like surgical strikes, national elections, Ganesha festivals, marvels and mysteries of India; that’s how History TV 18 aims to stand out in the niche segment of infotainment channels in India.

Television TV Channels Specialised and Niche

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