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Sony Pictures Sports Network to broadcast WrestleMania 37

KOLKATA: Sony Pictures Sports Network (SPSN), the exclusive home of WWE in India, announced the broadcast destination for WrestleMania 37, the global pop-culture extravaganza featuring WWE Superstars from across Raw, SmackDown, and NXT divisions.

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Big FM onboards as official radio partners of Rajasthan Royals

New Delhi: It's that time of the year again, which cricket fans have been waiting for with bated breath. The 14th edition of the Indian Premier League (IPL) is here and the excitement is palpable. Radio channel Big FM has partnered with the IPL team Rajasthan Royals for the second consecutive year...

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One day to go: Are marketers excited to cash in on the IPL 2021 craze?

KOLKATA: As the country slowly descends into the second wave of the pandemic, a sudden sense of bleakness is on the rise among the populace. More and more people are trying to stay at home because of partial lockdowns, night curfews. Against this gloomy backdrop, the Indian Premier League (IPL 2021...

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IPL 2021: Delhi Capitals secures highest ever sponsorship revenue

MUMBAI: Indian Premier League franchise Delhi Capitals has secured its highest ever sponsorship revenue owing to a record 25 brand partners, the team said in a press statement. The JSW Group and GMR co-owned team saw a significant 50 per cent jump in revenues from 2020.

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Get ready to groove to multilingual IPL anthem ‘India Ki Vibe Alag Hai’

KOLKATA: With the clock rapidly winding down to IPL 2021, Disney+ Hotstar VIP has unveiled a new multilingual anthem, India Ki Vibe Alag Hai, to dial up fans’ excitement. Kick-starting the tournament this year with the uproar that brings diverse cultures of India together, the league will once...

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