Television

BARC week 45: Santoor Beauty Soap claims top spot among brands

Hindustan Unilever and Reckitt Benckiser continue to remain the top two advertisers

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MUMBAI: The Broadcast Audience Research Council (BARC) India has released its data for top advertisers and brands for the period between  2 November and 8 November 2019.

The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 45 of 2019.

Top Advertisers:

There have been little changes in the BARC top advertisers’ list in week 45 as compared to the past week. Hindustan Unilever Ltd and Reckitt Benckiser (India) Ltd remained the top two performers with 184360 and 85222 ad insertions, respectively.

Wipro Ltd has grabbed the third position with 46707 ad insertions. Procter & Gamble was spotted in the fourth position this time as it made 46269 insertions on TV. ITC Ltd moved up five spots to rank fifth with 42453 insertions.

The pecking order of top 10 advertisers in week 45 were Hindustan Lever,  Reckitt Benckiser, Wipro Ltd,  Procter & Gamble, ITC Ltd, Ponds India, Cadburys India, Brooke Bond Lipton India, Godrej Consumer and  Procter & Gamble Home Products at first, second, third, fourth, fifth, sixth, seventh, eighth, ninth and tenth positions respectively.

Rank Advertiser Insertions
    Week 45
1 HINDUSTAN LEVER LTD 184360
2 RECKITT BENCKISER (INDIA) LTD 85222
3 WIPRO LTD 46707
4 PROCTER & GAMBLE 46269
5 ITC LTD 42453
6 PONDS INDIA 37419
7 CADBURYS INDIA LTD 36671
8 BROOKE BOND LIPTON INDIA LTD 34943
9 GODREJ CONSUMER PRODUCTS LTD 27803
10 PROCTER & GAMBLE HOME PRODUCTS 27255
TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals,

Top Brands:

Santoor beauty soap rank first in the top brands category of BARC week 45 ratings. It had inserted 18854 ads on TV during this period. Second spot was acquired by Trivago with 15512 insertions. Santoor Sandal and Turmeric grabbed third position with 14773 insertions. Lux Toilet Soap, Lifebuoy Toilet Soap, Lizol, Vaseline Intensive Care Lotion, Surf Excel Easy Wash, HP Pavilion X360, Ariel and Dettol Antiseptic Liquid were the other top brands spotted in the top 10 brand's list of BARC India ratings week 45.

Rank Brands Insertions
    Week 45
1 SANTOOR BEAUTY SOAPS 18854
2 TRIVAGO 15512
3 SANTOOR SANDAL AND TURMERIC 14773
4 LUX TOILET SOAP 13172
5 LIZOL 12735
6 VASELINE INTENSIVE CARE LOTION 10907
7 SURF EXCEL EASY WASH 9848
8 HP PAVILION X360 8990
9 ARIEL 8739
10 DETTOL ANTISEPTIC LIQUID 8354
TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals, 

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