Television
News: Finding the Right Balance?
The TV News Space continues
to see new entrants and is interestingly
poised. While there is pressure to generate
huge viewership in the form of TRPs and
hence the revenues, there is a need to serve
the purpose for being there: to inform and
to analyse. The revenue pressure is compelling
some of them to cater to the lowest common
denominator with stories that sensationalise.
Even journalists working in news channels
are more than open in their expression of
helplessness on this accord.
The ones who are going the
distance on trivialising the business of
news for commerce have been labelled tabloid
channels and are raking in the money, the
others are considered serious news channels
and are bleeding and lagging in the leadership
sweepstakes. What is the way out? How can
this change? Will news rather than TRPs
ever come to the forefront? Or, will the
industry get divided down the middle with
one side representing the tabloid channels
and the other the serious news providers?
There is also a rush into
the language and niche genre segment. Will
viewers respond positively? Will they lap
up the offerings?
The Indian News Television
Summit will examine these trends.
Programme
10:00 - 10:05
Welcome Address by
Anil Wanvari, Founder, CEO & Editor-in-Chief,
Indiantelevision.com
10.05 - 10:15
Industry Report
Nasrin Sultana, TV News Specialist,
Indiantelevision.com
10:15 - 10:40
Government Keynote
Sushma Singh, Secretary, Ministry of
Information and Broadcasting, Government
of India
10:40 - 11:00
Industry Keynote
Rajat Sharma, Chairman, India TV
11:00 - 11:15
An Alternate View
V Vaidyanathan, Executive Director, ICICI
Bank
11:15 - 11:30
Tea Break
11:30 - 12:45
The Commercial Imperative
Ashok Venkataramani, CEO, Star News
Barun Das, CEO, Zee News
Chintamani Rao, CEO, Times Now
G. Krishnan, CEO, TV Today Network
Jagjit Singh Kohli, CEO, Digicable
L V Krishnan, CEO, TAM India
Rajdeep Sardesai, Editor-in-Chief, CNN-IBN
and IBN 7
Rohit Bansal, COO, India TV
Moderator: Anil Wanvari, Founder,
CEO & Editor-in-Chief
Indiantelevision.com; Pradyuman Maheshwari,
Consulting Editor, Indiantelevision.com
12:45 -13:00
In Conversation with
Tony Burman, Managing Director, Al Jazeera
English
13:00 - 14:00
Lunch
14:00 - 15:15
Regionalisation -Niche "Seeking
Pockets of Success"
Anurradha Prasad, Managing Director, BAG
Film & Media Ltd
Chandramohan Puppala, Managing Editor, TV9
News
Markand Adhikari, Managing Director, Live
India
Narayan Rao, NDTV Group CEO
Moderator: Sanjeev Srivastava, India
Editor, BBC World
15:15 - 15:30
Closing Note
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